Most people know Instagram and many of them are active in this social network. Instagram is an attractive and entertaining platform that was created from the very first days with the aim of creating interaction between users and sharing photos and videos. One of the interesting and unique parts of Instagram is the Explorer part, which is introduced to the user with a magnifying glass or search icon and is present in all versions of Instagram. You may be wondering what is Instagram Explore?
In fact, this section is not just for searching among the names and accounts of different people and is one of the ways to advertise and be seen by the audience. In this article, we want to answer the question, what is Explorer? And what helps the growth of the Instagram page? If you want to get acquainted with one of the organic ways to upgrade your Instagram page.
What is Instagram Explorer?
One of the parts of the application is Instagram Explorer. This section on the left is the second icon after the home option and is located on the toolbar at the bottom of the Instagram page. With the help of Explorer, you can search between different accounts and get acquainted with different hashtags. The most important feature of Explorer is that it allows you to access popular Instagram posts and the people you follow.
The most important thing about this part is that after a while, Instagram realizes your taste with the help of artificial intelligence and shows you content with the same features; That is, artificial intelligence first observes the process of user interaction and visits, and then, based on the same process, shows the user similar content in the form of an anthology.
Be sure to read: 10 Content Generation Ideas for Instagram
For example, if you watch more cooking posts in Explorer, after a while the number of such content in your Explorer section will increase Instagram visitors to the point where 70 to 80 % of the posts you see are about cooking. If the trend of your visits changes to works of art and embroidery, Explorer will show you knew content in parallel with this change.
In general, every post or content you see in Explorer is largely related to your past activities. These posts are based on your interaction with the world of Instagram and will be provided to you. Now that we have some understanding of what Explorer is? We need to explain a little bit about how to identify posts.
How does Instagram understand our taste?
If a post is displayed for you in Explorer, there is a line or half line at the bottom of the post explaining why you are viewing this post. In general, these explanations can be summarized in the following models:
Popular user geographical post: means the post you see has received a lot of attention in your geographical area.
- The post that was liked by friends and followers of the user: means that the post you are viewing was the favorite of Following or your friends.
- Similar to posts that the user has liked before: According to your activity history, similar to the posts you have previously liked, you will see again in the Explorer section.
- Similar to videos the user has seen before: Videos similar to the ones you have seen before are selected based on the Instagram algorithm and displayed to you again.
- Similar to posts that the user has already saved: If you have already saved a post, you will see a similar one in Explorer.
- Similar to a post shared by a user: If you shared a post with your friends, you will see a similar one again in Explorer.
- Instagram choices based on user taste: Apart from the types of content that you see based on the description above, some content is selected by Instagram and displayed to you.
So now we know the meaning of the description below each post in Explorer. In the following, we will talk about the role of Explorer and how it helps your Instagram page to flourish.
What is the role of Instagram Explorer and how does it help page growth?
Make sure you have a business or personal Instagram page and manage it according to your preferences or yourself or get help from an Instagram admin. If you want your page content to be viewed more to get better feedback from users, Explorer will help. By designing a continuous program to publish content in a specific style and method, more audiences will be encouraged to visit your page.
This will increase the number of visitors to your page. Each of these new visitors has a number of followers, for whom this person’s favorite posts are also displayed; So you can easily interact with new users by publishing unique and first-hand content. These new users are a bridge to more followers and stronger interaction that will grow your page daily.
How does Explorer select content?
Instagram pays special attention to the taste of the audience to display the content in Explorer. And tries to make this content user-specific. These shows are based on the pages and likes you follow.
Now that you know how Instagram selects Explorer content, let’s talk about how a post should get into Explorer.
How does a post get into Explorer?
One of the most important things you can do to get into Explorer is to have compelling and compelling content with a compelling headline. Instagram algorithm for entering Explorer is not exactly known. But the following are likely to be affected:
- Content in Explorer is selected based on the user’s follow pages.
- This content is based on searches that the user has already done.
- These posts are displayed to other users, attracted to them and welcomed.
With the user activity on Instagram, after a while, Instagram realizes the user’s interests and tastes and displays Explorer content accordingly. What do we need to do to enter Explorer?
To enter Explorer, we must follow a series of points, these points are:
- Get to know your contacts perfectly
First of all, determine who is going to see your content? It does not matter if your content is a product or service that you want to sell to your audience or attract visitors to your content. First of all, you need to determine who is going to use your content.
Ask yourself what your audience really needs or is looking for and how the content you put on your page is going to help them. Ask yourself these questions to get to know your audience:
Who are your target audiences and customers?
- What are they interested in?
- Who are they following on Instagram?
- What is their account and page content like?
- Who is your content to be displayed in Explorer?
Specify the following:
- Name
- Age
- Gender
- Location
- Interests
- Income
- Strengths and weaknesses
- Ambitions
- Entertainments
- Things they do not like
- And…
Use hashtags and location
Using relevant hashtags and convenient location with the content increases the possibility of finding your content to the audience, thus increasing the chances of displaying the post in Explorer. It is true that hashtags help the audience a lot in finding content but using hashtags should be very careful and smart. The limit for using hashtags is 30, but the appropriate number to use is 11 hashtags. Using too many hashtags or not being relevant to the subject of the post will have a negative effect.
Interact with contacts
To see the post in Explorer, it is better to interact with the contacts and communicate with them. One way to increase engagement is to respond to audience comments, comment on posts, poll, invite a challenge, or tag your friends below your post.
Use attractive captions
Captions have a lot of power in encouraging the audience to comment. Ask them to answer your questions. Use sentences that encourage them to comment. Long and attractive captions also make the audience spend a lot of time in your post, so Instagram realizes that your post is attractive to the audience and shows it to other contacts.
Use trusted people and brands
Well-known people and pages have a big impact on how you interact with your audience. Users trust these people and pay attention to what they say. Through a long-term partnership with an influencer with an audience that is relevant to your audience, your chances of being seen in Explorer increase.
Encourage you to turn on notifications
The amount of likes and comments in a post has a great impact on its visibility in Explorer. Posts with high likes and comments are more likely to be seen in Explorer.
Post at the right time
The best time to place posts is when they are active on their pages. Because Instagram pays a lot of attention to these schedules and as a result you enter the Explorer page. So the question is, how do we know when they are working? Gives you information about your audience’s activity time using the information available on Insight.
What posts do your audience like?
Just posting at the right time is not enough to get you to explore. Audiences need interesting and useful content. This will make them more likely to engage with you, increase your likes, and more likely your post will be in Explorer.
Explore
If you follow similar Instagram accounts or are dealing with related pages or your work, Explorer also displays pages related to these topics and helps you a lot in giving ideas to explore.
in the end
This article addresses an important question about Instagram: What is Explorer? We answered and talked in full about the role it plays in page growth. You need trial and error to learn tips about Explorer Instagram or any other social network. If you want to learn these tips more effectively, you have to do it yourself; Use different articles and publish various posts in Instagram Explorer. We hope you find this article useful. What other ways do you know to enter the user search section and increase your page engagement rate? Share your valuable comments with us.
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